ERIC Number: EJ283734
Record Type: CIJE
Publication Date: 1983-Aug
Reference Count: N/A
A Survey of Practices and Strategies for Marketing Communication Majors.
Wilson, Gerald L.; Gray, Philip A.
Association for Communication Administration Bulletin, n45 p32-35 Aug 1983
Marketing strategies departments use to help speech communication majors find jobs include (1) internships; (2) programs in organizational communication, public relations, and mass communication; and (3) changing department names from speech communication to communication studies to reflect broader career orientations. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A