ERIC Number: EJ283343
Record Type: CIJE
Publication Date: 1983-Jul
Reference Count: N/A
Formulating New Directions with Strategic Marketing Planning.
Crompton, John L.
Parks and Recreation, v18 n7 p56-63,66 Jul 1983
This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing programs. (JMK)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A