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ERIC Number: EJ282944
Record Type: CIJE
Publication Date: 1983-Jun
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Be Prepared: Plan to Get the Most from Yourself and Your PR Staff.
Volkmann, M. Fredric
CASE Currents, v9 n6 p48-53 Jun 1983
Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A