ERIC Number: EJ282536
Record Type: CIJE
Publication Date: 1983-Jun
Reference Count: N/A
Behind the Buzz Words: An Insider's Look at PR.
Budd, John F., Jr.
Vital Speeches of the Day, v49 n16 p494-97 Jun 1 1983
Noting recent efforts to introduce public relations courses into the MBA curriculum, this public relations counsel gives his perspective on the real-world demands of the job. Available from City News Publishing Co., Box 606, Southold, NY 11971; sc $1.25. (PD)
Publication Type: Journal Articles; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A