ERIC Number: EJ279278
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Tables and Graphs Improve Reader Performance and Reader Reaction.
Peterson, Becky K.
Journal of Business Communication, v20 n2 p47-55 Spr 1983
Tested whether a relationship existed between the method of presentation of statistical data and (1) reader retention, (2) reader reaction, and (3) reading time. Found that reader retention was highest for reports with tables; reader reaction was most favorable for reports with graphs; and reading time was shortest for reports with tables. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A