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ERIC Number: EJ279271
Record Type: Journal
Publication Date: 1983-May
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
The Rhetoric of Identification and the Study of Organizational Communication.
Cheney, George
Quarterly Journal of Speech, v69 n2 p143-58 May 1983
Examines Burke's "rhetoric of identification" in terms of the individual-organization relationship. Develops a typology of identification strategies and applies them to a critical assessment of corporate house organs. Concludes with an interpretation of the process of identification in contemporary business organizations. (PD)
Publication Type: Journal Articles; Reports - Research; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A