ERIC Number: EJ278698
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Leisure Lifestyles: Segmentation by Interests, Needs, Demographics, and Television Viewing.
Greenberg, Marshall G.; Frank, Ronald E.
American Behavioral Scientist, v26 n4 p439-58 Mar-Apr 1983
Using their own 1978 national survey sample, the authors describe the social and demographic characteristics, psychological needs, and television viewing behaviors of persons who exhibit each of 14 patterns of leisure activities. The patterns were isolated through factor analysis and clustering techniques. (Author/RM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A