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ERIC Number: EJ278382
Record Type: CIJE
Publication Date: 1983-Mar
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Use "Stars" for No-Cost TV Announcements.
Boatright, Joyce
Community and Junior College Journal, v53 n6 p30 Mar 1983
Encourages colleges to use television's public service announcements and "stars" in marketing efforts. Features Houston Community College's utilization of community resources and enlistment of public officials as college spokespersons. Suggests using representatives from both major parties; interfacing public officials' causes with institutional goals; and utilizing all available television stations. (DMM)
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A