Direct Results from Direct Mail: The New Technology and Volunteer Know-How Can Do It.

Newman, Bruce D.; Pearson, John D.

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ERIC Number: EJ278285

Record Type: Journal

Publication Date: 1983-Mar

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Direct Results from Direct Mail: The New Technology and Volunteer Know-How Can Do It.

Newman, Bruce D.; Pearson, John D.

CASE Currents, v9 n3 p44-48 Mar 1983

Rutgers' direct mail fund-raising campaign operated by volunteers and using computer and word-processing technology is outlined. Alumni were divided into subgroups and different techniques were used in the mail appeal, including personalized letters and reply cards. Suggestions for others undertaking such a campaign are noted. (MSE)

Descriptors: Alumni, Computer Oriented Programs, Costs, Databases, Fund Raising, Higher Education, Marketing, Technological Advancement, Volunteers, Word Processing

Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

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