Peer reviewedERIC Number: EJ277906
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Consumer Magazine Prices and the Mythical Advertising Subsidy.
Norris, Vincent P.
Journalism Quarterly, v59 n2 p205-11,239 Sum 1982
Reports on an analysis of prices and amounts of advertising in magazines showing that price per page is not related to amount of advertising. (FL)
Descriptors: Advertising, Content Analysis, Costs, Economics, Mass Media, Media Research, Periodicals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
