Advertising in China: Its Policy, Practice and Evolution.

Chu, James

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Peer reviewed

ERIC Number: EJ277836

Record Type: Journal

Publication Date: 1982

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Advertising in China: Its Policy, Practice and Evolution.

Chu, James

Journalism Quarterly, v59 n1 p40-45,91 Spr 1982

Notes that modern advertising and marketing practices are becoming an integral part of Chinese economic planning and are being used to stimulate higher quality and productivity. (FL)

Descriptors: Advertising, Cultural Influences, Economic Factors, Foreign Countries, Government Role, Marketing, Political Influences, Program Development

Publication Type: Journal Articles; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Identifiers - Location: China

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