ERIC Number: EJ275783
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Marketing Cooperative Education: The Role of Attitude Research.
Dawson, Scott; Reilly, Michael D.
Journal of Cooperative Education, v19 n2 p58-70 Win 1983
Demonstrates how a marketing perspective can aid in the development of a communications strategy for a cooperative education program. Uses a multiattribute-attitude model to suggest the design of a strategy to increase applications for cooperative jobs. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A