ERIC Number: EJ274605
Record Type: CIJE
Publication Date: 1983-Jan
Reference Count: N/A
The Well-Bred Op-Ed: Increasing Your Institution's Exposure in the Press.
Richard, George T.
CASE Currents, v9 n1 p32-34 Jan 1983
A regular and well-managed program providing commentary articles for the op-ed page of local and regional newspapers can increase an institution's exposure and impress alumni and prospective students. Suggestions are given for starting such a program and for successful media relationships. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A