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ERIC Number: EJ274141
Record Type: CIJE
Publication Date: 1983-Jan
Pages: N/A
Abstractor: N/A
Reference Count: 0
Elevating Children's Awareness of Television Advertising: The Effects of a Critical Viewing Program.
Desmond, Roger Jon; Jeffries-Fox, Suzanne
Communication Education, v32 n1 p107-15 Jan 1983
The critical viewing curriculum employed in this study helped young children improve their understanding of important dimensions of television commercials. Each of the three instructional approaches (lecture, audiovisual discussion, and role playing) was successful in raising awareness and skepticism about commercials, but the role playing method was superior. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A