ERIC Number: EJ273883
Record Type: CIJE
Publication Date: 1983-Jan
Reference Count: N/A
A Marketing Perspective for Student Organizations.
Hawes, John M.; d'Amico, Michael F.
Journal of Business Education, v58 n4 p161-64 Jan 1983
Marketing plans for student organizations should include (1) an identification of the publics served by the groups, (2) an exposition of the relationships with these publics, and (3) a basis upon which marketing ideas may be evaluated in terms of the target markets served. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A