ERIC Number: EJ272373
Record Type: Journal
Publication Date: 1982-Dec
Reference Count: N/A
The Impact of Construct System Development on Communication and Impression Formation in Persuasive Contexts.
Applegate, James L.
Communication Monographs, v49 n4 p277-89 Dec 1982
Found that increases in cognitive complexity and construct system abstractness significantly related to the use of (1) a greater number of persuasive strategies; (2) more listener-adaptive persuasive strategies; and (3) formation of more complex and abstract impressions of interaction partners. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A