ERIC Number: EJ272364
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
Oral Communication in Business Textbooks: A Twenty-Four Year Survey.
Gibson, Gerald M.; Glenn, Ethel C.
Journal of Business Communication, v19 n4 p39-49 Fall 1982
Examined 48 textbooks used in business communication courses. Found that speech and business students are being taught basically the same skills, that the trend toward an oral mode in business communication courses has been only slight, and that little effort to redesign the curriculum with the Hanna study criteria (EJ 207 812) has been shown. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A