ERIC Number: EJ272264
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
The Influence of Corporate Image and Specificity of Candidate Qualifications on Response to Recruitment Advertisement.
Belt, John A.; Paolillo, Joseph G. P.
Journal of Management, v8 n1 p105-13 Spr 1982
Examined possible impact of corporate image and the degree of specificity of candidate qualifications, on likelihood of reader response to recruitment advertisement. Data indicated that corporate image of advertiser significantly influenced likelihood of reader response whereas degree of specificity of candidate qualifications did not influence reader response. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A