ERIC Number: EJ272175
Record Type: CIJE
Publication Date: 1982-Nov
Reference Count: N/A
Marketing Decision-Making Framework for Educators.
Tate, Uday S.; Kochman, Ladd M.
Journal of Business Education, v58 n2 p74-77 Nov 1982
An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A