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ERIC Number: EJ271485
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Dialing for Duke: Reaching Out to Touch Alumni Raises $400,000 in the First Year of Broad-Scale Phonathons.
Moss, Mary McGranahan
CASE Currents, v8 n9 p24-25 Nov-Dec 1982
Phonathons are seen as a highly personal, effective, and informative type of solicitation. Duke University's "Dialing for Duke" phonathon is described. Suggestions for phonathon success are: relentless recruitment of volunteers, upbeat atmosphere, a sense of competition, good training, staff supervision, and a realistic goal. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A