ERIC Number: EJ271022
Record Type: Journal
Publication Date: 1982
Reference Count: N/A
Mobilizing Information and Reader Involvement: An Empirical Test.
Bybee, Carl R.
Journalism Quarterly, v59 n3 p399-405,413 Fall 1982
Defines "mobilizing information" as information provided in a news story that helps readers turn their attitudinal reactions into behavior. Concludes that such information can increase reader involvement. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A