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ERIC Number: EJ271019
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor.
Rotfeld, Herbert J.; And Others
Journalism Quarterly, v59 n3 p374-81 Fall 1982
Details a study that investigated how middle-aged housewives responded to different age portrayals for different age-oriented products in advertisements. Concludes that there was a clear interaction between age-orientation of product and age of model in an advertisement, but no pervasive "younger is better" effect. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A