Peer reviewed
ERIC Number: EJ271016
Record Type: CIJE
Publication Date: 1982-Dec
Pages: N/A
Abstractor: N/A
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EISSN: N/A
The Myths of Madison Avenue.
Burmester, David
English Journal, v71 n8 p73-75 Dec 1982
Suggests that mass media advertisers are responsible for the creation of our modern mythologies. (JL)
Descriptors: Advertising, Cultural Background, Cultural Context, Cultural Influences, Mass Media Effects, Mythology
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
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Language: English
Sponsor: N/A
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Grant or Contract Numbers: N/A