ERIC Number: EJ270967
Record Type: Journal
Publication Date: 1982
Reference Count: N/A
The Lazarsfeld-Stanton Program Analyzer: An Historical Note.
Levy, Mark R.
Journal of Communication, v32 n4 p30-38 Fall 1982
Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)
Publication Type: Journal Articles; Historical Materials; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A