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ERIC Number: EJ270963
Record Type: Journal
Publication Date: 1982-Oct
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Children's Perceptions of TV Commercials and Products: The Effects of PSAs.
Christenson, Peter Gilbert
Communication Research--An International Quarterly, v9 n4 p491-524 Oct 1982
Investigated whether public service announcements (PSAs) on the nature of television advertising affect (1) children's awareness of advertising intent; (2) their belief in its truthfulness; and (3) their perception of advertised products. Data indicate that PSAs can influence children's perceptions of advertising's credibility and can affect their judgments about advertised products. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A