ERIC Number: EJ270718
Record Type: CIJE
Publication Date: 1982-Oct
Reference Count: N/A
Designing Programs Responsive to Community Needs: Marketing as a Tool for Extension Planners.
Walshok, Mary L.
Continuum, v47 n1 p15-23 Oct 1982
Specific marketing strategies for successful extension program planning include (1) assessing the nature and extent of demand, (2) assessing campus and community resources, and (3) identifying the institution's marketplace position. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A