ERIC Number: EJ270540
Record Type: Journal
Publication Date: 1982-Mar
Reference Count: N/A
Stalking the Elusive "Vividness" Effect.
Taylor, Shelley E.; Thompson, Suzanne C.
Psychological Review, v89 n2 p155-81 Mar 1982
Vividly presented information is thought to be more persuasive and have more impact on judgments. An examination of the proposed processes in vividness effects (memorability, imageability and affective impact) reveals these arguments are themselves problematic. Effects may occur in differential attention conditions, whereas absolute attention is manipulated in vividness studies. (Author/CM)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A