ERIC Number: EJ269714
Record Type: Journal
Publication Date: 1982
Reference Count: N/A
An Empirical Analysis of Evaluation Criteria for Persuasive Speaking.
Benson, James A.; Friedley, Sheryl A.
Journal of the American Forensic Association, v19 n1 p1-13 Sum 1982
Subjects (students, coaches, communication instructors, general public) listened to audiotaped speeches, indicated the criteria used in evaluating speeches, rated the importance of criteria, and ranked the speakers. Findings indicate that subjects tended to interpret and apply criteria differently. Study suggests need for stronger feedback between students and coaches on meaning of criteria. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A