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ERIC Number: EJ269684
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Rules Approach to the Study of Television and Society.
Lull, James
Human Communication Research, v9 n1 p3-16 Fall 1982
Provides a framework for the analysis of mass media audience behavior using a communication rules approach. Discusses (1) the theoretical characteristics of the rules perspective and its relevance to the study of human communication and (2) the rules perspective in mass communication: television viewing rules in the family and society. (PD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A