ERIC Number: EJ268521
Record Type: Journal
Publication Date: 1982-Sep
Defining the Mission of a University.
Guardo, Carol J.
CASE Currents, v8 n7 p24-27 Sep 1982
The role of the academic leaders of the university is to articulate and implement the mission; the role of the development and public relations staff is to assess the image and address the market. A coherent definition of institutional identity is needed, and all constituencies must be able to identify and accept the academic mission of a university. (MLW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A