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ERIC Number: EJ268505
Record Type: Journal
Publication Date: 1982-Jul
Pages: N/A
Abstractor: N/A
Reference Count: N/A
University Public Relations: An Analysis of the State-of-the-Art and Future Needs in 16 OECD Member Countries.
Melchiori, Gerlinda
International Journal of Institutional Management in Higher Education, v6 n2 p147-52 Jul 1982
A 1981 Organisation for Economic Cooperation and Development seminar on strategies for developing the public image of higher education institutions was the forum for a survey of institutional efforts in 51 institutions, including public relations offices, formal fund-raising, alumni and student recruitment activities, communications efforts, and future public relations needs. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A