ERIC Number: EJ268503
Record Type: Journal
Publication Date: 1982-Jul
Reference Count: N/A
Institutional Approaches to Systematic Image Building: The Michigan Awareness Program.
Radock, Michael; Jacobson, Harvey K.
International Journal of Institutional Management in Higher Education, v6 n2 p125-38 Jul 1982
Concerned about shrinking state support, University of Michigan officials undertook a program in 1978 to increase public and legislative awareness of higher education problems and stop the appropriations decline. Person-to-person contact, group interaction, specialized communication through publications, and mass media communication were used. Highly positive though incomplete results are found. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A