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ERIC Number: EJ268502
Record Type: Journal
Publication Date: 1982-Jul
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Institutional Approaches to Systematic Image Building: The Munich Example.
Lobkowicz, Nikolaus
International Journal of Institutional Management in Higher Education, v6 n2 p115-23 Jul 1982
The University of Munich, with 43,000 students, is a city university with typical university problems. It has no public relations guidelines, and public relations work is not primarily concerned with securing financial support, largely fixed by the government. Publicity efforts are more directed toward creating goodwill, explaining the university's role to the public, and providing support for particular interests. (Author/MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A