ERIC Number: EJ268500
Record Type: CIJE
Publication Date: 1982-Jul
Reference Count: N/A
Developing the Image and Public Reputation of Universities: The Managerial Process.
Davies, John L.; Melchiori, Gerlinda S.
International Journal of Institutional Management in Higher Education, v6 n2 p87-108 Jul 1982
Managerial processes used in developing programs to improve an institution's public image are outlined, drawing on both theory and experience in college administration and public relations. Eight case studies provide illustrations. A five-stage managerial plan is presented. (MSE)
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A