ERIC Number: EJ266934
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
Theoretical Justifications for Using Reader Benefits.
Locker, Kitty O.
Journal of Business Communication, v19 n3 p51-65 Sum 1982
Stresses teaching the importance of including "reader benefits" in business correspondence. (Defines "reader benefits" as rewards which the reader will receive for doing what the writer asks.) Reviews research which explains why threats won't work, how reader benefits influence attitudes and behavior, and why nonmonetary benefits are sometimes the most effective benefits. (PD)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A