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ERIC Number: EJ266596
Record Type: CIJE
Publication Date: 1982-Jun
Pages: N/A
Abstractor: N/A
Reference Count: 0
Sex Differences on Televised Toy Commercials.
Feldstein, Jerome H.; Feldstein, Sandra
Sex Roles: A Journal of Research, v8 n6 p581-87 Jun 1982
Observation of televised toy commercials during holiday periods in 1977 and 1978 revealed that: 1) more boys than girls appeared in commercials in both years; 2) girls had more passive roles in 1977 commercials; and 3) vehicles and male dolls were primarily aimed at boys, while manipulative toys were aimed at both sexes. (Author/MJL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A