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ERIC Number: EJ265981
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Antecedents of Children's Comprehension of Television Advertising.
Faber, Ronald J.; And Others
Journal of Broadcasting, v26 n2 p575-84 Spr 1982
Compares the importance of role taking and the logical operations stage of child development in predicting children's understanding of the purpose of television advertising. Research on children's comprehension of television commercials is briefly reviewed and the subjects of the study, as well as the study methodology, are described. (Author/JL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A