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ERIC Number: EJ265635
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Arousal and Affective Responses to Writing Styles.
Donohew, Lewis
Journal of Applied Communication Research, v9 n2 p109-19 Fall 1981
Measured the physiological and affective responses to three factors of newswriting style: narrative vs. traditional; direct quotations vs. paraphrased statements; and active vs. passive verbs and adjectives. (Mass suicides in Guyana were used as stimulus news stories.) Narrative style, direct quotations, and active verbs and adjectives produced the most positive affective responses. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A