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ERIC Number: EJ264971
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Public Relations: What Is It? Why Do It? Who Needs It?
Bruner, Howard
Small School Forum, v3 n3 p21-22 Spr 1982
Public relations should be an effective two-way communications system between school and public and can be implemented in seven steps: plan the public relations program; identify school publics; assess present communications effectiveness; plan to involve students, staff, and community members; identify key message sending agents; develop and activate the program; evaluate. (LC)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A