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ERIC Number: EJ264715
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Like Cereals and Soap: The Marketing of Paperbacks.
McCrackin, Mark
Top of the News, v38 n3 p247-50 Spr 1982
Describes the five major elements in the marketing programs created by mass-market paperback book publishers to attract consumers to their products: market research, product development, packaging, promotion, and sales and distribution. (JL)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A