ERIC Number: EJ264553
Record Type: Journal
Publication Date: 1982
Reference Count: N/A
Corporate Fact and Fiction. How We Tested Four Common Tenets of Corporate Fund Raising.
Cahill, Donald T.; Page, Albert L.
CASE Currents, v8 n5 p42-43 May-Jun 1982
A study of corporate giving patterns to Northwestern University supported two long-held beliefs about fund-raising. Those beliefs are that extensive cultivation and substantial corporate ties increase giving. However, the study discredited the beliefs that the old-boy network and extensive alumni contacts increase giving. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A