ERIC Number: EJ264552
Record Type: CIJE
Publication Date: 1982
Reference Count: N/A
Let Your Fingers Do the Walking. The Nine Steps of Surveying Alumni via Telephone.
Mills, Robert D.
CASE Currents, v8 n5 p38-40 May-Jun 1982
Telephone surveys are faster and only slightly more expensive than surveying by mail. One successful effort involved planning, setting objectives, studying market research techniques, drafting a questionnaire, using computers when feasible, sending a presurvey mailing, doing the calling, and preparing a final report. (MSE)
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A