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ERIC Number: EJ264548
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Defog with Research. See Where You're Going in Student Recruitment with a Program Based on Market Research.
Meek, Ed; Skelly, Gerald
CASE Currents, v8 n5 p19-23 May-Jun 1982
A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and resources. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A