ERIC Number: EJ264547
Record Type: Journal
Publication Date: 1982
Reference Count: N/A
Knowledge Is Power. Research Can Help Your Marketing Program Succeed.
Smith, Robert M.
CASE Currents, v8 n5 p8-12,14 May-Jun 1982
Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A