ERIC Number: EJ264162
Record Type: Journal
Publication Date: 1982
Reference Count: N/A
Effecting Media Change: The Role of Cooperative Consultation on Alcohol Topics.
Breed, Warren; De Foe, James R.
Journal of Communication, v32 n2 p88-99 Spr 1982
Reports on a concerted effort by consultant-scholars to influence the portrayal of drinking on television by working cooperatively with media writers, directors, and producers, while avoiding the pitfalls of traditional pressure group practices. Content analyses of prime-time programs were used as the basis of the appeal to change media messages. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A