ERIC Number: EJ263985
Record Type: CIJE
Publication Date: 1982-May
Reference Count: N/A
Case Writing: An Acceptable Professional Activity or an "Exercise in Futility?"
Gibson, C. Kendrick; Cochran, Daniel S.
Journal of Business Education, v57 n8 p308-10 May 1982
Case writing should be based on empirical data gathered from first-hand observation and interviews and should provide enough data to enable the student to develop a fairly detailed and well-argued plan of action. Case research can be an acceptable, rigorous research methodology. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A