ERIC Number: EJ263460
Record Type: Journal
Publication Date: 1982-May
Reference Count: N/A
Marketing Secondary Information Products and Services.
King, Donald W.
Journal of the American Society for Information Science, v33 n3 p168-74 May 1982
Discusses the components of marketing (i.e., consumer markets, product development, sales, advertising and promotion, packaging, distribution, pricing, and market research), how information products and services relate to those components, and the pricing of products from a bibliographic database. Two figures and a 17-item reference list are included. (Author/JL)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A