ERIC Number: EJ263327
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
From Gatekeeper to Marketing Consultant: The Admissions Officer's Changing Role.
Riehl, Richard J.
College and University, v57 n3 p327-29 Spr 1982
Recent changes in higher education have resulted in great changes in the college admissions officer's role. Admissions officers are becoming teacher/communicators, members of the institutional enrollment management team who can educate other administrators and provide leadership to meld pragmatic and philosophical concerns. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A