ERIC Number: EJ263324
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
How Colleges Respond to Letters of Inquiry: Is Your Mail Effective?
Geller, William W.
College and University, v57 n3 p307-13 Spr 1982
An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private colleges. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A