ERIC Number: EJ263318
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
On Being Heard in a Noisy World: Matching Messages and Media in College Marketing.
Litten, Larry H.; Brodigan, David L.
College and University, v57 n3 p242-64 Spr 1982
Two thousand parents and 3,000 unrelated high school seniors were surveyed to learn their needs and preferences in getting information about colleges. Both groups have similar concerns: finances first, then academic factors. It is suggested that different media may be effective for sending different messages about institutions and programs. (MSE)
Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: N/A
Authoring Institution: N/A